Our Story

Little Stories was founded in London from a creative vision between two friends whose paths kept crossing. After a chance meeting 10 years ago we realised we were just doors away from each other at University. We went on to work together for a High Street retailer and have experienced many life events together - from buying houses to getting married and now having 2 children & a puppy between us. Maybe it was fate, always meant to be and this is the reason why. Brainstorming one day on the train on the way to Dani's Hen Do, we realised we had the same dream - we then got together once a week for a year to build that dream into a reality. Coming from a buying and merchandising background, Dani creates whilst Chi crunches the numbers. We are so proud and excited to share our adorable Little Stories.

Our Brand

Little Stories was born in the Summer of 2019 with the concept of creating nursery "spaces", as we recognise not every child is blessed with their own bedroom. We develop beautiful and unique in house designed toys curated into stories to transform ordinary spaces into magical places.

Our wish is to give every child the tools to shine with simple but effective toys, designed to encourage and unlock imaginative play for those very important early developmental stages.

We pride ourselves on sourcing gifted toy makers to build our little creations by hand using only natural components. True craftsmanship built from the heart means every item is unique with its own perfect imperfections. Safety is also very important to us and we have ensured all toys have been tested to EN71 Standards and are CE certified.

We hope you love our Little Stories as much as we do!

Chi, Dani & our families x